Are you looking for the best WordPress schema plugin to help you display rich snippets in Google Search? Whether you review products, publish recipes, run a local business or you’re a content publisher – rich snippets can help you boost click-through rates from Google Search. In this post, you’ll find a bunch of WordPress schema plugins that make complicated schema markup easy to add, without using code. In the end, I’ll cover some recommendations for specific use cases and answer some common questions about schema markup.
Schema Pro is an all-in-one WordPress schema plugin, meaning it offers support for more than just the standard, run-of-the-mill schema types. It’s made by Brainstorm Force, the same team behind the Astra WordPress theme.
Here are some of its top features:
Supports 13 types of schema markup
No coding required
Supports all post types
Supports custom fields
Includes filters for additional fields
Clean code that meets Google’s guidelines
The way the plugin works is simple. You can add schema markup to your site easily by selecting a schema type. Next up is choosing your target(s), meaning the types of posts you’d like to add the schema type to as well as the individual posts and pages you want to add the schema type to.
It’s just a matter of mapping existing content with schema markup after that. This includes your title, author, date, category, and featured image. You’ll configure these with a few simple clicks. You can even add custom fields.
A few of the standard types of schema markup this plugin supports include reviews, recipes, articles, videos, and products. These are rich snippets you’re already used to seeing in Google. The local business schema markup type allows you to optimize your business for Google with rich snippets for your business name and address, website URL, phone number, ratings, prices, and more. The information will appear in Google’s knowledge panel for local businesses.
Despite its name, WP Review Pro is another schema plugin that offers rich snippets for several different schema markup types, well beyond reviews. It does specialize in them, however.
It’s made by MyThemeShop, and its top features include:
Supports 14 types of schema markup
No coding required
Pre-defined templates for reviews
Multiple rating systems
User comments and ratings
Compatible with any WordPress theme
Support for Google reviews, Facebook reviews, and Yelp
Woocommerce integration
Clean code optimized for Google
As far as the types of schema markup go, this plugin offers numerous review-related rich snippets. These include snippets for movies, books, games, music, products, and software. You’ll also enjoy snippets for recipes and things like places (local businesses), websites, and articles.
As I stated before, this plugin is mainly designed for reviews. It allows you to create review cards for posts and even comes with over a dozen templates for these cards, giving you plenty of options to choose from no matter your theme.
Schema App Structured Data is a freemium schema plugin that’s compatible with WordPress.
Its WordPress plugin and premium version come with the following features:
Generate schema markup for basic data
Google site structure in results
Customization of markup for advanced users
Support for more advanced types of schema markup
Video snippets for YouTube
Woocommerce integration
Wiki data integration
Review widget
Custom post and field mapping
Getting started with this plugin involves installing and activating the free version. This version will add basic rich snippets to your content automatically.
This includes markup for posts, pages, authors, categories, tags, and breadcrumbs. The premium version extends this functionality. You can add rich snippets based on different types of schema markup. This includes markup for local businesses, organizations, services, reviews, your contact page, and more.
WPSSO Core is an SEO plugin that gives you access to advanced meta tags and schema markup for general SEO, Google, Facebook, Twitter, Pinterest, and more.
Here are its best features:
Generates meta tags and schema markup from existing content
Provides complete information to social platforms, search engines, and messaging apps
Supports multiple types of schema markup
Quality assurance included
Supports amp and amp WordPress plugins
Supports WordPress multisite
Customize default values customizable
Integration with multiple third-party plugins
As soon as you activate the plugin, it’ll read your pages and posts and generate schema markup from titles, descriptions, product information, and more. It’ll even generate rich snippets for recipes and reviews, though you’ll need to upgrade to the premium version to gain access to the complete list of rich snippets for some schema markup types.
As far as quality assurance goes, the plugin will check for minimum and maximum image dimensions and aspect ratios, missing and required images, duplicate meta tags, and incorrect or missing HTML markup and PHP modules. The premium version offers an extensive list of features, many of which simply extend on the features of the free version.
All in One Schema Rich Snippets is a simple rich snippets plugin made by the same developer who made the first plugin on our list, Schema Pro. However, these plugins are not connected, at least not directly.
Here’s what this one offers:
Support for 8 types of schema markup
No coding required
Easy setup and configuration
This is the simplest rich snippets plugin on this list, but it still supports every major schema markup type. This includes the ones you’re used to, such as reviews, products, and recipes.
However, you’ll be delighted to know it also supports articles, events, people, software applications, and videos. Unfortunately, the plugin doesn’t add schema markup to your site automatically. You’ll be required to do this manually with the meta box it adds to the WordPress editor. You’re encouraged to purchase Schema Pro if you want automation. More than half of the Rich Snippets dashboard is dedicated to advertising the premium plugin.
Using schema markup to display rich snippets is a great way to make your organic listings in Google stand out more. If you’ve implemented schema markup and they aren’t displaying in Google yet, there may be a few reasons for this. Firstly, Google may not have indexed your changes. Secondly, there could be an error with your markup. You can use Google’s Structured Data Testing tool to find errors. Do you want to learn more about schema markup and rich snippets? Check out our beginner’s guide to rich snippets.